
Importing from China can be the lowest-risk move you make - if you run it like a process, not an experiment.
Imports from China to Israel grow every year, and now exceed 20% of total Israeli goods imports. That scale means opportunity - and also competition for the best suppliers.
ATI has been running this process for nearly 30 years on behalf of Israeli entrepreneurs and businesses, importing raw materials, electronics, plastics, metals, toys, and much more.
A successful import project starts with a clear specification of the product, the volume, the target landed cost, and the certifications required for Israeli customs and standards.
Buying without a plan is how importers end up with overpriced, non-compliant inventory.
Not every Chinese factory is a fit. Match the supplier to the product category, volume, and quality level. Verified suppliers, factory audits, and reference checks reduce surprises.
A trusted on-the-ground partner makes the difference between a good supplier and the right supplier.
Clear contracts covering specs, lead times, QC, IP, and payment milestones protect both sides. Standard payment terms are 30% deposit and 70% against pre-shipment inspection - never 100% upfront.
Independent QC at the factory before shipment is essential. AQL inspection on a sample of the production run catches defects while the goods are still on the factory floor and before final payment.
Sea freight, air freight, courier - each fits a different urgency and economics. Customs clearance into Israel requires the right documentation, HS codes, and compliance with the Israeli standards (תקן ישראלי) for regulated categories.
End-to-end import work touches sourcing, negotiation, QC, logistics, customs, and standards. A partner who runs the entire stack - especially one with people on the ground in China - eliminates the most common (and most expensive) mistakes.

The cheapest factory rarely produces the cheapest landed cost. Quality issues, rework, delays, and customs problems quickly erase apparent savings. Source for total cost, not unit price.
Clear spec, target cost, and certifications first.
Match the supplier to category, volume, and quality.
Specs, lead times, QC, and payment terms in writing.
Independent inspection before final payment.
Right freight mode, right documentation, right HS codes.
Local presence in China prevents the most expensive mistakes.
It depends on the product. Simple items can start at a few hundred units; tooled parts typically need thousands to justify the supplier's setup.
Sea freight: typically 30-45 days door to door. Air freight: 5-10 days. Courier: 3-5 days. Cost varies inversely.
For many categories - electrical, baby, food contact, wireless - yes. Plan certification testing alongside production.
30% deposit, 70% after pre-shipment inspection is standard. Never pay 100% before goods are produced and inspected.
Use verified suppliers, run a factory audit, request references, and use a trusted partner with people on the ground. Most scams target buyers without local presence.
Technically yes, but for most importers the cost of mistakes outweighs the partner's fee, especially on the first few projects.